Navigating the Web3 Landscape: A Forward-Looking Perspective on the Future of Sports Business for Athletes, Consumers, and Management

As the world continues to progress into the digital age, sports are also evolving into a new landscape. Web3 technology is one of the most exciting developments in the digital realm and has the potential to revolutionize the sports business as we know it. In this chapter, Raveh explores the future of sports in the web3 era–focusing on future athletes, sports consumers, and management. He begins by introducing GenAlpha and community building in the sports business then dives into the fundamentals of web3 technology and its potential applications in sports. Finally, he discusses the impact of web3 technology on sports consumption, athletes, and management, as well as its potential for growth in the global sports technology startup scene.