The Leadership Role in Fostering an Innovation Culture

Achieving Innovation is a complex challenge, involving or depending on several factors or causes. It is recognised as being crucial to economic growth, creating new industries and tackling societal challenges. There are several tools to measure innovation management but assessing innovation rests a challenge, as current valuation tools still blend results and process indicators. This study is an exploratory and descriptive study of a quantitative nature. It was carried out, in March-April 2021, to companies in the North of Portugal. Data were collected through a questionnaire. The results seem to indicate the main areas affecting innovation culture from the employees’ perspective, as well as the relevance of the leadership role in the paradigm shift.