The Impact of the Fit Between Supply and Demand Uncertainty and Supply Chain Responsiveness on the Performance of Portuguese Companies

This paper analyses how the harmonization between supply and demand uncertainty and supply chain responsiveness (SC fit) impacts business performance. The study analyses data obtained from a sample of 179 manufacturing companies from Portugal. The business performance of companies with different types of SC fit (high-high fit and low-low fit) and misfit (positive and negative) were analyzed and discussed. The results indicate that SC fit is positively related to business performance, economic and productivity, and commercial performance separately. This study advances the literature as the results indicate that SC fit positively affects both commercial and economic, and productivity performance. In contrast, previous empirical studies have mainly addressed the impact only on financial and operational performance.