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Exploring the Relationship Between Social Stratification and Entrepreneurship in International Business (The Case of Bangkok, Thailand)

  • Yingsak Vanpetch,
  • Mahachai Sattayathamrongthian

摘要

This research investigates how social stratification significantly influences Entrepreneurship Development in Bangkok, Metropolitan, Thailand. The researcher applies the qualitative research method to explore the disparate experiences of a group of entrepreneurs and describe how they addressed their international business challenges. Researchers apply saturation and the Delphi technique to determine sample size. This research applies purposive sampling; 32 entrepreneurs with a minimum 5-year experience operating an international business in Bangkok metropolitan, Thailand, collect in-depth interviews and analyze information through content analysis. Research results, three critical issues significantly influence entrepreneurship development: entrepreneurial opportunities, resources, and entrepreneurial abilities. In the case of international business in Bangkok, Thailand, social stratification significantly impacts three critical issues: entrepreneurial opportunities, resources, and entrepreneurial abilities. However, the significant improvement in technology and accessibility, such as internet-based platforms, media (especially social media), and online-educational resources, relatively empower the new entrepreneur.