A Conceptual Exploration of How B2B Salesperson Fear of Innovation Influences Role Stress and Customer-Perceived Service Quality
摘要
The chapter offers a theoretical framework for a salesperson’s fear of innovation, including the relationship between technological innovation, role stress, salesperson resistance to knowledge sharing, and customer-perceived service quality. In addition, it identifies the different sales technologies. Finally, it offers theoretical and managerial contributions and directions for future research.