Conclusion

This chapter summarises the evidence that radio, as the main source of information in the three countries under discussion, can play a significant role in promoting women’s empowerment. However, to achieve this, there must not only be a clear understanding of the many perceptions of this concept but the different levels of empowerment and their perceptions must also be considered at the programming design stage. Starting these initial conversations about radio’s empowering role based on the content it broadcasts, the manner in which it broadcasts (format and platforms), and the choice of who is involved in the broadcasting as producers, editors, presenters, or guests is important. If women are portrayed in non-stereotypical ways and are included in the production and output of broadcasts, radio can influence how women perceive topics, how they perceive themselves, and, importantly, how society perceives them.