Customer Preference Towards E-banking Services Offered by State Bank of India

The objectives of this research is to raise customer insights and ascertain which bank’s E-banking services they prefer. Following data collection, the researcher determined which commercial bank provides superior E-banking services to consumers. The customer age, education, occupation and income everything plays very important contribution towards the preference of the E-banking services. The data analysis takes into account the customers’ age, educational level, occupation, and income level.