Perception of Young Consumers Towards Electric Two Wheeler in Bangalore City

In this dynamic environment of the market, automobile industry is changing very quickly due to technological up gradation. The manufacturers are able to respond to change in the taste and preferences of the customers. The conventional automobiles have some disadvantages like harmful effects on environment, increasing fuel prices, increasing prices etc. made the customers to think about an alternative technology that has resulted into electric vehicle technology. Even the customers are welcoming this new technology as they have many benefits from it. It is always a challenge for the marketers to make the customers to accept the change and push their products in the market. This research paper emphasises on understanding the perception of young consumers about electric two wheelers in Bangalore city.