Green Discourse Analysis on Twitter: Imperatives to Green Product Management in Sustainable Cities (SDG11)

Pollution threatens the planet. The report discusses how green rhetoric dominates social media sites like Twitter. We don’t worry about environmental impacts when buying a product since we have an egoistic value that doesn’t allow us to alter. Thus, social media raises awareness of green items that are ecologically friendly if they are marketed as carbon-free and sustainable. Objective: To study how green rhetoric can affect consumer attitudes to promote ecologically friendly products. The study examines how people talk about “green” products. This study helps designers of environmentally friendly items create better products that give more sustainable long-term pollution solutions. The study must be relevant to the environment because it supports sustainable development. Analysis: Topic analysis using Twitter API hashtag data scraping is the study’s analysis. NVIVO coding references helped analyse. Findings: People’s attitudes toward green products are mostly positive with some neutral aspects that cannot be analysed. Conclusion: Social media influences green product management. The findings suggest individuals like green items. Implications: This research helps brands to understand consumer behaviour for green products. This research helps the researchers, policy makers to understand the people’s sentiment to process critical information regarding big data in regards to product sustainability.