Modern Services Quality and Its Impact on the Satisfaction of the Trade Shows in Jordan

This study objective is to ascertain the service quality provided by Conex for exhibitions through dimension of trust, reliability, responsiveness and efficiency, design and price. These variables represented the independent, and these variables were examined with how affected the dependent variable, which a measure of trade shows participants satisfaction. The size of the population was (350) companies. A total of 240 questionnaire were distributed, the size of the study sample analyzed was (199) companies, in this study we used simple random sampling method to communicate with the respondents. The results showed that the impact of the is statistically significant service quality of all the dimensions covered in this study, which is provided by Conex Company, in addition to the price on their customer’s satisfaction, and it has a strong positive connection to the dependent variable, with the contribution of (61.5%). Study recommends that Conex Company should develop the capabilities of its employees to offer the best services possible satisfy their customers, as well as the continuity of innovation and development in the designs of the participant's booth to meet their satisfaction.