The Role of Digital Marketing on Tourism Industry in Bahrain

This study reviews the potential and possible role of digital marketing in the tourism industry growth in Bahrain. It sheds light to the background and activities of tourism industry in general with particular attention to Bahrain. Many factors were found in this secondary study that could contribute to the growth of tourism industry. Among them are social media, digital influencers, online travel agencies, and email marketing. Undoubtedly, this technology has changed the way organizations use to approach, communicate, and provide solutions to different stakeholders. Policy makers and managers are invited to make use of this study to understand and improve the situation by attracting and retaining customers. Digital marketing, when is used properly can improve efficiency of the organizations.