The food marketing strategies employed by industries frequently promote unhealthy choices, leading to rising rates of poor eating habits among children, childhood obesity, and associated long-term health disorders. To address these challenges, policymakers have implemented various legislative and regulatory measures targeting deceptive food marketing practices, including a ban on mass media food commercials aimed at children and restrictions on advertising in schools and other child-centric environments, as well as monitoring front-of-package labeling (FoPL). However, the effectiveness of these regulations varies by country; some rely on industry self-regulation, while others enforce stricter government-led measures. Conflicts of interest among stakeholders contribute significantly to the ambiguity and leniency of enforced laws. Therefore, updated policies with deterrent and enforceable content, strong inter-sectoral cooperation, and an efficient infrastructure for monitoring and prosecuting violations are critical for successful policy implementation.

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Policy and Food Marketing to Children

  • Mina Babashahi,
  • Azam Doustmohammadian

摘要

The food marketing strategies employed by industries frequently promote unhealthy choices, leading to rising rates of poor eating habits among children, childhood obesity, and associated long-term health disorders. To address these challenges, policymakers have implemented various legislative and regulatory measures targeting deceptive food marketing practices, including a ban on mass media food commercials aimed at children and restrictions on advertising in schools and other child-centric environments, as well as monitoring front-of-package labeling (FoPL). However, the effectiveness of these regulations varies by country; some rely on industry self-regulation, while others enforce stricter government-led measures. Conflicts of interest among stakeholders contribute significantly to the ambiguity and leniency of enforced laws. Therefore, updated policies with deterrent and enforceable content, strong inter-sectoral cooperation, and an efficient infrastructure for monitoring and prosecuting violations are critical for successful policy implementation.