The Impact of Information Sharing and Delivery Time on Customer Happiness: An Empirical Evidence from the UAE Retail Banking Industry

To provide empirical evidence on improved customer happiness with the impact of information sharing and delivery time in the retail banking sector in the UAE. The concepts of improved banking performance, information sharing and delivery time to increase customer happiness are barely assessed in this research. Typically, this research is a contemporary contribution to the retail banking sector in UAE. A quantitative research technique was used through an online survey with 273 respondents working in retail banking (branches) based in Fujairah, UAE. A descriptive exploratory, causal and analytical design were used to analyse the proposed hypothesis. The results revealed evidence that information sharing and delivery time have a significant positive impact on customer happiness. Proposed research has measured one model containing information sharing, delivery time and customer happiness. Many different classifications might be considered in future. For instance, customers consider being population & e-banking advantages. A great source of knowledge for professionals looking to put strategies into the organisational system. The research also offers a wide range of implications for the banking sector that could improve customer care services.