Intermediality in Theme Parks

This chapter provides readers with a broad overview of the various ways in which intermediality has been conceived in the interdisciplinary field of global theme park studies. Building up on established research strands, the discussion takes the form of a critical review of secondary literature from various disciplines and surveys three main areas: (1) The plurimediality of theme parks: in order to create multisensory, immersive experiences for visitors, theme parks have combined and fused individual art forms and media such as architecture, landscaping, music, etc. Within this plurimedial mix, however, critics have identified distinct roles for specific media such as film, performance, or language. (2) The transmediality of theme parks: from their beginnings, theme parks have been firmly integrated into chains of remediations. Research has particularly investigated how transmedia conglomerates have used theme parks as one among many platforms for the distribution of transmedia franchises, but has also become interested in the alternative strategies that smaller companies have developed in order to offer recognizable media content at their parks. (3) The paramediality of theme parks: guidebooks, maps, apps, and other media paratexts have been considered as medial interfaces that provide visitors with filters and guidelines on how to anticipate, experience, and remember the park landscape and thus script the theme park experience even beyond the theme park.