The Agri-food Product’s Life Cycle: The Technological Dimension Role from an Open Innovation Perspective

The literature analysis allowed us to group the main schools of thought on life cycle models into three categories: the marketing dimension (marketing product life cycle), the managerial/engineering dimension (engineering product life cycle), and the technological dimension (technology life cycle). However, the empirical evidence has revealed an overlap of such models, and over time, the technological dimension has taken on an increasingly important role in building successful business models. In particular, the open innovation (OI) concept has found increasing application in the agri-food sector through the construction of models based on specific case studies (OI models). This paper aims to carry out a systematic review of the current literature to underline points of contact and deviations between the most accredited models applied in the agri-food sector to highlight the success variables underlying the application of each model.