Product Innovation and Organization of the Supply Chain: Present Knowledge and Future Concerns

Researchers and practitioners face an extraordinary challenge when integrating product innovation and supply chain configuration decisions. The purpose of this chapter is to deepen the understanding of issues related to the connection between product innovation and the organization of the supply chain. The chapter provides a reflection on the evolution of research on the topic, identifies key research gaps, and presents different research and practical concerns in the product innovation and supply chain management literature. Finally, the chapter discusses potential research directions at the intersection of product innovation and supply chain design and provides insights for managerial action.