Appearing with the violent dissolution of the Socialist Federal Republic of Yugoslavia in the 1990s, Yugonostalgia is understood as one of the most potent phenomena of the postsocialist space, and one among many postsocialist nostalgias. Most often banalized and/or ridiculed, it is assigned to supposedly inept (post-)socialist subjects unable to reconcile themselves with the new ethno-national capitalist realities, or to the young generations devouring retro commodities. Like other nostalgias (e.g., Ostalgie), Yugonostalgia is widely perceived as a negative phenomenon, used as an insult and delegitimizing strategy in the public space, or seen as a trend without any political and social capacity. Yugonostalgia is more accepted in the cultural space as a placeholder for shared cultural references, or a reasonable consequence of the (almost) shared linguistic space. More rarely, Yugonostalgia is recognized as a phenomenon with political potential, especially among left-wing political parties and social movements, yet one, which fails to conceive an elaborate reflection on the Yugoslav socialist past as a program for the future. Thus, Yugonostalgia today stands as a term with multiple meanings: an intimate set of recollections of one’s personal life in socialist Yugoslavia; an emotion of longing for the lost time and space of socialist Yugoslavia; a commercialized marketing strategy for selling retro goods and services; any positive reference to the socialist Yugoslav past, especially in the political and social fields; and a resistance strategy towards the negative present and insecure future of the (post-)Yugoslav space.