The emergence of social media platforms has revolutionized the way individuals connect, serving as a powerful tool for entrepreneurship. In Pakistan, social media has emerged as a transformative tool for women entrepreneurs, enabling them to navigate and overcome traditional barriers to market entry and business growth. Women entrepreneurs have faced numerous challenges and significant barriers to growth. These platforms have presented an opportunity for them to grow and connect with customers, mentors, and business partners. This entry examines the challenges and the utilization of digital power by women entrepreneurs through social media platforms. Key challenges faced by women entrepreneurs include cyberbullying, digital literacy, cultural norms, and many others. With a growing Internet usage rate of 45.7% in Pakistan and over 71.5 million active social media users, the potential for women-led ventures is significant. This study highlights how digital innovations and targeted campaigns have allowed women entrepreneurs to expand their reach, improve customer engagement, and achieve business sustainability.