Advertising has a powerful influence on how women view food brands and their own bodies. This chapter explores how emotional messages, celebrity endorsements, and idealized body imagery in food advertising shape women’s thoughts, feelings, and behaviors. It focuses on how advertising links slimness with beauty, success, and self-worth, while presenting food as both a pleasure and a threat. The result is a cycle of guilt, desire, and pressure that impacts on women’s mental and physical health. In Malaysia, these global patterns mix with local culture, creating unique challenges for women who must navigate traditional expectations and modern media ideals. The chapter critically analyzes how advertising contributes to eating disorders, body dissatisfaction, and distorted food values. It also highlights how certain brands and campaigns have tried to promote body positivity and diversity, although these efforts are still limited. Through a review of global and Malaysian studies, the chapter shows that advertising can harm, but also help, depending on how it is used. Solutions include stricter regulations, media literacy education, ethical advertising practices, and a cultural shift toward more inclusive definitions of beauty and health. The findings point to a need for stronger public awareness and policy support to reduce the negative effects of advertising on women. By rethinking how food is advertised, society can better protect women’s well-being and promote healthier, more respectful messages about body image and consumption.