Transcriptional reprogramming plays a key role in a variety of biological processes. Recent advances in RNA imaging techniques have allowed to visualize, in vivo, transcription-related mechanisms in different organisms. The MS2 system constitutes a robust method that has been used for over two decades to image multiple steps of a transcript’s life cycle from “birth to death” with high spatiotemporal resolution in the animal field. It is based on the high affinity binding of the MS2 bacteriophage coat protein to its RNA hairpin ligands. Despite its broad applicability, a limited number of studies have implemented the system in plants, but without exploiting its full potential. Here, we describe the transposition of the MS2 technique to Arabidopsis. Combined with microfluidics, it allows to visualize the transcriptional repression of a phosphate starvation induced gene (SPX1) upon phosphate refeeding in vivo. The system provided access to the transcriptional response kinetics of individual cells, gene expression heterogeneity, and revealed bursting phenomena in plantae. The described methods provide new insights for multiple applications.