Evaluation of Hedonic and Emotional Response Evoked by Wines

The study of the emotional response triggered by the consumption of foods and beverages has gained significant importance in the last decade. It has been shown that emotions are determinant in the decision-making process, and therefore their study could provide some clues to understand the key drivers of consumers’ choices and preferences. This chapter aims to explain in detail the practical considerations that researchers must take into account when conducting a study of hedonic and emotional responses evoked by wines.