<p><span lang="EN-IN">Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.</span></p><p><span lang="EN-IN">Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. </span></p><p><em><span lang="EN-IN" style="color: black;">Business Performance Analysis</span></em><span lang="EN-IN"> stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.</span></p><p><strong><span lang="EN-IN">What You Will Learn</span></strong></p><ul><li><span lang="EN-IN">Design a Business Performance Analysis function</span></li><li><span lang="EN-IN">Analyze performance metrics with website analytics tools</span></li><li><span lang="EN-IN">Identify business performance metrics for common product scenarios</span></li></ul><p><strong>Who This Book is For</strong></p><p><span lang="EN-IN">Senior leaders, product managers, product owners, UX and web analytics professionals</span></p>