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<p>The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.</p><p>Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.</p>

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Employer Attractiveness from the Perspective of Different Generations

  • 书籍

  • 发表日期：

    2026年

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  • Katharina Sachse,
  • Claus-Peter Heinrich,
  • Silke F. Heiss,
  • Sandra Sülzenbrück

摘要

The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.

Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.