Scholarlink

<p>Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.&#xa0;</p><p>In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Strategic Orientations and Innovativeness of Multinational Corporations

  • 书籍

  • 发表日期：

    2025年

查看全文
  • Nele Jacobs

摘要

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. 

In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.