Scholarlink

<p class="MsoNormal"><span lang="EN-GB" style="font-family: 'Times New Roman',serif; mso-ansi-language: EN-GB;">This book offers a refreshing approach to the disciplines of Reputation Management and Crisis Communication – in short, to Corporate Affairs. Written by an outstanding practitioner of more than thirty years, the reader will find a unique blend of insights from rich professional experience, illustrated with real-life examples, and applicable academic theories. The content is sometimes surprising, but always germane to the subject matter, and comes from a consummate corporate storyteller who insists all effective communication must be interesting, relevant, and compelling. The origins of the text go back to a class taught at the University of Europe for Applied Sciences, Hamburg Campus.</span></p><p class="MsoNormal"><span lang="EN-GB" style="font-family: 'Times New Roman',serif; mso-ansi-language: EN-GB;">Target audiences are advanced undergraduates, specialists seeking guidance, and everyone following the news and at times asking themselves how businesses and their representatives can get it so wrong.&#xa0;</span></p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Corporate Affairs

  • 教材

  • 发表日期：

    2025年

查看全文
  • Axel Gietz

摘要

This book offers a refreshing approach to the disciplines of Reputation Management and Crisis Communication – in short, to Corporate Affairs. Written by an outstanding practitioner of more than thirty years, the reader will find a unique blend of insights from rich professional experience, illustrated with real-life examples, and applicable academic theories. The content is sometimes surprising, but always germane to the subject matter, and comes from a consummate corporate storyteller who insists all effective communication must be interesting, relevant, and compelling. The origins of the text go back to a class taught at the University of Europe for Applied Sciences, Hamburg Campus.

Target audiences are advanced undergraduates, specialists seeking guidance, and everyone following the news and at times asking themselves how businesses and their representatives can get it so wrong.