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<p class="MsoNormal"><span data-olk-copy-source="MessageBody">This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided. &#xa0;The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.</span></p>

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Organisational Identity

  • 书籍

  • 发表日期：

    2025年

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  • Theo H Veldsman,
  • Dieter Veldsman

摘要

This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided.  The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.