Tourist Behaviour and the New Normal, Volume I

This book delves into tourist behavior and sustainable tourism, especially in the post-pandemic era. Amid the pandemic, Ukraine-Russia tensions, social shifts, geopolitical changes, and climate concerns, the tourism industry has witnessed significant shifts in travel patterns. The sector now grapples with newfound complexities driven by emerging tourism experiences, niche markets, and technology-driven services. Interestingly, these complexities have paved the way for more sustainable consumption patterns.

Contributors in Volume I explore the tourism industry's enhanced resilience. The book suggests solutions across nine thematic areas aligned with the UN Sustainable Development Goals. In summary, it explores the evolving landscape of tourist behavior and its implications for tourism resilience in a rapidly changing world.