Target–distractor similarity predicts visual search efficiency but only for highly similar features

A major constraining factor for attentional selection is the similarity between targets and distractors. When similarity is low, target items can be identified quickly and efficiently, whereas high similarity can incur large costs on processing speed. Models of visual search contrast a fast, efficient parallel stage with a slow serial processing stage where search times are strongly modulated by the number of distractors in the display. In particular, recent work has argued that the magnitude of search slopes should be inversely proportional to target–distractor similarity. Here, we assessed the relationship between target–distractor similarity and search slopes. In our visual search tasks, participants detected an oddball color target among distractors (Experiments 1 & 2) or discriminated the direction of a triangle in the oddball color (Experiment 3). We systematically varied the similarity between target and distractor colors (along a circular CIELAB color wheel) and the number of distractors in the search array, finding logarithmic search slopes that were inversely proportional to the number of items in the array. Surprisingly, we also found that searches were highly efficient (i.e., near-zero slopes) for targets and distractors that were extremely similar (≤20° in color space). These findings indicate that visual search is systematically influenced by target–distractor similarity across different processing stages. Importantly, we found that search can be highly efficient and entirely unaffected by the number of distractors despite high perceptual similarity, in contrast to the general assumption that high similarity must lead to slow and serial search behavior.