A limited visual search advantage for illusory faces

The human visual system is very sensitive to the presence of faces in the environment, so much so that it can produce the perception of illusory faces in everyday objects. Growing research suggests that illusory faces and real faces are processed by similar perceptual and neural mechanisms, but whether this similarity extends to visual attention is less clear. A visual search study showed that illusory faces have a search advantage over objects when the types of objects vary to match the objects in the illusory faces (e.g., chair, pepper, clock) (Keys et al., 2021). Here, we examine whether the search advantage for illusory faces over objects remains when compared against objects that belong to a single category (flowers). In three experiments, we compared visual search of illusory faces, real faces, variable objects, and uniform objects (flowers). Search for real faces was best compared with all other types of targets. In contrast, search for illusory faces was only better than search for variable objects, not uniform objects. This result shows a limited visual search advantage for illusory faces and suggests that illusory faces may not be processed like real faces in visual attention.