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Abstract <p>The purpose of this article is to examine the activities of a library from the perspective of social marketing, i.e., its readiness to initiate and solve social problems. The main objectives of social marketing in a scientific library are to ensure the openness and accessibility of information resources, provide a comfortable environment for users, promote nonprofit services, and organize cultural and educational events.</p>

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Social Marketing in Reference and Bibliographic Services of a Scientific Library

  • 期刊论文

  • 发表日期：

    2026年3月1日

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  • Yu. V. Luneva

摘要

Abstract

The purpose of this article is to examine the activities of a library from the perspective of social marketing, i.e., its readiness to initiate and solve social problems. The main objectives of social marketing in a scientific library are to ensure the openness and accessibility of information resources, provide a comfortable environment for users, promote nonprofit services, and organize cultural and educational events.