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Abstract <p>This article examines key trends in the digitalization of business and society and their impact on cooperation between the commercial sector of the economy and the population. Particular attention is paid to new communication models: digital platforms, automation of services, and personalization of interaction with consumers.</p>

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Impact of Digital Transformation on the Development of New Forms of Interaction Between Business and Society

  • 期刊论文

  • 发表日期：

    2025年9月1日

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  • N. N. Yashalova,
  • E. V. Potravnaya,
  • N. A. Nenast’ev

摘要

Abstract

This article examines key trends in the digitalization of business and society and their impact on cooperation between the commercial sector of the economy and the population. Particular attention is paid to new communication models: digital platforms, automation of services, and personalization of interaction with consumers.