Abstract <p>This article is devoted to the study of users’ gaming experience and the formation of a cognitive model of their interaction with the new video game <i>Koshcheiskie Prodelki</i> (<i>Koshchei’s Tricks</i>), which is in an early stage of development. The user experience (UX) research methodology proposed by the authors and its results demonstrate how qualitative data on players’ perception, emotions, feelings, behavioral patterns, and achievements help optimize the process of creating video games, making them not only entertaining but also psychologically effective. The results have practical significance for indie developers who, with limited resources, strive to create high‑quality game products.</p>