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<p>European car manufacturers fit their vehicles with a&#xa0;large number of sensors and therefore have large amounts of data available. However, many companies in the industry are struggling to utilize this resource economically. In order to remain globally competitive, manufacturers and suppliers must master the development of data-driven business models. Against this background, we present a&#xa0;maturity model that supports companies in the economic use of vehicle data. It serves as an orientation tool to evaluate the maturity level of a&#xa0;data-driven business model in the automotive industry and to derive potential for improvement.</p>

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Mit Fahrzeugdaten zum datengetriebenen Geschäftsmodell: Ein Reifegradmodell für die Automobilindustrie

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年6月30日

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  • Pepe Bellin,
  • Norbert Homner,
  • Mark Gonter,
  • Martin Matzner

摘要

European car manufacturers fit their vehicles with a large number of sensors and therefore have large amounts of data available. However, many companies in the industry are struggling to utilize this resource economically. In order to remain globally competitive, manufacturers and suppliers must master the development of data-driven business models. Against this background, we present a maturity model that supports companies in the economic use of vehicle data. It serves as an orientation tool to evaluate the maturity level of a data-driven business model in the automotive industry and to derive potential for improvement.