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<p>Increasing digitalization and the growing need for sustainable mobility solutions have created both opportunities and challenges in the mobility sector. Specifically, Mobility-as-a-Service (MaaS) has emerged as a&#xa0;promising approach to integrate various transport modes, such as public transit, carsharing, and micromobility, into a&#xa0;seamless digital platform. While the potential of MaaS to reduce individual transport and promote environmentally friendly alternatives is widely acknowledged, the divergent institutional logics between public and private actors remain a&#xa0;key obstacle to successful implementation. Current research on MaaS predominantly focuses on technological and user-oriented aspects, neglecting institutional and cooperation-specific challenges. This paper addresses this research gap by examining how public and private actors within MaaS ecosystems navigate institutional divergences, such as differences in regulatory requirements, economic priorities, and organizational structures. Building on a&#xa0;qualitative case study approach, we analyzed 10&#xa0;expert interviews conducted with public platform operators and private mobility providers involved in a&#xa0;MaaS project in a&#xa0;German city. The findings reveal that institutional divergences, particularly between state-driven and market-driven logics, create tensions that hinder collaboration. However, these tensions can be mitigated through partnership-based communication, targeted institutional adjustments, and the adoption of experimental approaches. This study contributes to the theoretical understanding of institutional logics in MaaS ecosystems and highlights the potential of divergent logics to foster innovation when effectively managed. Furthermore, it offers practical recommendations for mobility providers and policymakers to strengthen public-private cooperation and scale sustainable MaaS solutions to meet societal and environmental goals.</p>

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Institutionelle Divergenzen im Mobility-as-a-Service Ökosystem: Eine Fallstudie zur Integration öffentlicher und privatwirtschaftlicher Mobilitätsangebote

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年5月12日

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  • Lukas Daßler,
  • Andreas Hein,
  • Helmut Krcmar

摘要

Increasing digitalization and the growing need for sustainable mobility solutions have created both opportunities and challenges in the mobility sector. Specifically, Mobility-as-a-Service (MaaS) has emerged as a promising approach to integrate various transport modes, such as public transit, carsharing, and micromobility, into a seamless digital platform. While the potential of MaaS to reduce individual transport and promote environmentally friendly alternatives is widely acknowledged, the divergent institutional logics between public and private actors remain a key obstacle to successful implementation. Current research on MaaS predominantly focuses on technological and user-oriented aspects, neglecting institutional and cooperation-specific challenges. This paper addresses this research gap by examining how public and private actors within MaaS ecosystems navigate institutional divergences, such as differences in regulatory requirements, economic priorities, and organizational structures. Building on a qualitative case study approach, we analyzed 10 expert interviews conducted with public platform operators and private mobility providers involved in a MaaS project in a German city. The findings reveal that institutional divergences, particularly between state-driven and market-driven logics, create tensions that hinder collaboration. However, these tensions can be mitigated through partnership-based communication, targeted institutional adjustments, and the adoption of experimental approaches. This study contributes to the theoretical understanding of institutional logics in MaaS ecosystems and highlights the potential of divergent logics to foster innovation when effectively managed. Furthermore, it offers practical recommendations for mobility providers and policymakers to strengthen public-private cooperation and scale sustainable MaaS solutions to meet societal and environmental goals.