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<p>The increasing delegation of tasks and decisions to artificial intelligence (AI) is reshaping scientific discourse, with a&#xa0;growing emphasis on human-centeredness. Learning and creativity represent major challenges within human-computer interaction and human-centered AI research. The advent of generative AI tools, such as ChatGPT, Gemini, and DALL‑E, has guided a&#xa0;new era of creative possibilities, particularly for individuals looking for new and effective solutions to everyday challenges. As these tools become more widely used, enhancing digital awareness in creative contexts is becoming increasingly relevant. This study aims to provide an overview of the connection between creativity and generative AI, which is currently the subject of intense debate in information systems. To this end, a&#xa0;questionnaire is developed to determine the status quo of digital awareness. Findings inform a&#xa0;practical guide to enhance digital awareness in creative processes, whereby the study results focus specifically on text creation. This study offers valuable insights for all those who use or intend to use generative AI in creative work and especially for (IT‑)professionals and executives, as well as researchers, educators, and students who want to explore the symbiosis of humans and AI in creative processes and exploit the potential for creativity with the help of generative AI.</p>

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Generative Künstliche Intelligenz als digitales Werkzeug für Kreativität: Status quo und Implikationen für Forschung und Praxis

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年5月2日

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  • Katharina-Maria Illgen,
  • Laura Hein,
  • Oliver Thomas

摘要

The increasing delegation of tasks and decisions to artificial intelligence (AI) is reshaping scientific discourse, with a growing emphasis on human-centeredness. Learning and creativity represent major challenges within human-computer interaction and human-centered AI research. The advent of generative AI tools, such as ChatGPT, Gemini, and DALL‑E, has guided a new era of creative possibilities, particularly for individuals looking for new and effective solutions to everyday challenges. As these tools become more widely used, enhancing digital awareness in creative contexts is becoming increasingly relevant. This study aims to provide an overview of the connection between creativity and generative AI, which is currently the subject of intense debate in information systems. To this end, a questionnaire is developed to determine the status quo of digital awareness. Findings inform a practical guide to enhance digital awareness in creative processes, whereby the study results focus specifically on text creation. This study offers valuable insights for all those who use or intend to use generative AI in creative work and especially for (IT‑)professionals and executives, as well as researchers, educators, and students who want to explore the symbiosis of humans and AI in creative processes and exploit the potential for creativity with the help of generative AI.