Entwicklung und Gestaltung von Musterkarten für Plattformeinnahmemodelle im Kontext Digitaler Ökosysteme: Ein klassifikationsbasierter Gestaltungsansatz
摘要
Digital ecosystems influence digital entrepreneurship by facilitating interactions between suppliers and consumers through digital platforms. This development affects companies in all industries and requires well-founded strategic decisions. German start-ups have demonstrated their ability to build digital ecosystems. A key factor for the long-term success of a digital ecosystem is the creation of a sustainable business model. This paper examines the development and design of platform revenue models in the context of digital ecosystems in Germany. A taxonomy was developed to structure the relevant dimensions and characteristics of platform revenue models. Based on this taxonomy, five patterns for platform revenue models were created and visualized as pattern cards to support the design process and encourage ideation inspired by successful existing platforms. The patterns are illustrated with practical examples from German startups, such as the transaction-based model of empto or the subscription-based model of Tyre24. The pattern cards make the theoretical models more practical by simplifying revenue model decisions into key factors. The target audience includes decision makers in digital entrepreneurship who want to develop and implement platform revenue models. The results of this work provide both academics and practitioners with a deeper understanding of different types of revenue models and offer a structured and practical guide for designing innovative platform revenue models.