Made in Scandinavia: Best Practices für Digital Entrepreneurship in der DACH-Region?
摘要
A comparative analysis of the conditions and ecosystems for digital startups in Europe shows that the Scandinavian countries frequently occupy leading positions. This article therefore examines how successful strategies from Scandinavian entrepreneurial ecosystems can be transferred to the DACH region to improve the chances of success for digital startups. Based on a study of 160 digital startups from Norway, Denmark and Sweden using Qualitative Comparative Analysis, three key success factors are identified: Team size, network structure and access to financial resources. The analysis emphasizes that the success of digital startups strongly depends on the combination of these factors, with specific configurations varying depending on product complexity and target market. It is shown that complex products for specific target groups benefit from intensive co-creation, while simple products for the mass market can be successful through strong networks and diversified funding sources. At the same time, it is shown that Scandinavian startups benefit from flexible labor markets, informal networks and an established startup financing culture. However, due to structural differences, such as formalized labor markets and more conservative financing cultures, the findings cannot be fully transferred to the DACH region. The empirical results from Scandinavia are therefore translated into practical recommendations for founders and designers of entrepreneurial ecosystems in the DACH region.