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<p>Digital entrepreneurship has a&#xa0;high economic relevance and a&#xa0;relatively low survival rate. This makes it all the more important to understand how successful digital entrepreneurship works and to make the findings accessible to practitioners. Based on a&#xa0;systematic literature review, we present the latest findings from empirical studies on successful digital entrepreneurship. In order to make this as practice-oriented as possible, it is structured according to the founding phases of the company as well as business areas. Successful strategies in digital entrepreneurship are based on dynamics, networking, and scaling. Practical methods focus primarily on the cornerstones of founding digital companies, such as problem identification, value proposition and revenue model, as well as awareness of existing skills and the willingness to compensate and develop them. Supporting tools include technologies such as artificial intelligence and digital platforms. Our systematic literature review on successful digital entrepreneurship thus helps digital companies to operate successfully in a&#xa0;dynamic and highly competitive environment. It also provides policy makers and funding institutions with guidance on the design of framework conditions for successful digital entrepreneurship. This increases the survival rate and success of digital companies while creating a&#xa0;dynamic and competitive environment.</p>

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Erfolgreiches Digital Entrepreneurship: Eine systematische Literaturanalyse zu Strategien, Maßnahmen und Werkzeugen

  • 期刊论文

  • 发表日期：

    2025年2月27日

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  • Antonia Schulz,
  • Daniel Schallmo,
  • Christian Schieder

摘要

Digital entrepreneurship has a high economic relevance and a relatively low survival rate. This makes it all the more important to understand how successful digital entrepreneurship works and to make the findings accessible to practitioners. Based on a systematic literature review, we present the latest findings from empirical studies on successful digital entrepreneurship. In order to make this as practice-oriented as possible, it is structured according to the founding phases of the company as well as business areas. Successful strategies in digital entrepreneurship are based on dynamics, networking, and scaling. Practical methods focus primarily on the cornerstones of founding digital companies, such as problem identification, value proposition and revenue model, as well as awareness of existing skills and the willingness to compensate and develop them. Supporting tools include technologies such as artificial intelligence and digital platforms. Our systematic literature review on successful digital entrepreneurship thus helps digital companies to operate successfully in a dynamic and highly competitive environment. It also provides policy makers and funding institutions with guidance on the design of framework conditions for successful digital entrepreneurship. This increases the survival rate and success of digital companies while creating a dynamic and competitive environment.