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<p>This study, grounded in Service-Dominant Logic, aims to investigate the underlying mechanisms through which interactional justice differentiation influences tourists’ revisit intention. A cross-sectional research design was implemented using a questionnaire survey administered to domestic and international tourists at 10 major scenic spots. Through a structured convenience sampling approach, 384 valid responses were collected across multiple time slots to capture variations in visitor demographics and behaviors. Data analysis was conducted using Mplus 8.0. The results indicate that interactional justice differentiation exerts a significant negative effect on revisit intention. Furthermore, the quality of tourism experience and tourist loyalty not only function as independent mediators but also form a sequential mediation pathway between interactional justice differentiation and revisit intention. In addition, tourist tolerance significantly moderates the direct relationship between interactional justice differentiation and revisit intention. These findings extend the theoretical framework of interactional justice into experiential and service-oriented contexts, elucidate the behavioral mechanisms in guide-tourist value co-creation, and provide practical insights for designing equitable service strategies and enhancing destination management performance.</p>

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How does interactional justice differentiation influence tourists’ revisit intention: the roles of tourism experience quality, tourist loyalty, and tourist tolerance

  • 期刊论文

  • 出版模式：

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  • 发表日期：

    2025年10月28日

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  • Hua Yang,
  • Yiyun Ying,
  • Rujie Chen

摘要

This study, grounded in Service-Dominant Logic, aims to investigate the underlying mechanisms through which interactional justice differentiation influences tourists’ revisit intention. A cross-sectional research design was implemented using a questionnaire survey administered to domestic and international tourists at 10 major scenic spots. Through a structured convenience sampling approach, 384 valid responses were collected across multiple time slots to capture variations in visitor demographics and behaviors. Data analysis was conducted using Mplus 8.0. The results indicate that interactional justice differentiation exerts a significant negative effect on revisit intention. Furthermore, the quality of tourism experience and tourist loyalty not only function as independent mediators but also form a sequential mediation pathway between interactional justice differentiation and revisit intention. In addition, tourist tolerance significantly moderates the direct relationship between interactional justice differentiation and revisit intention. These findings extend the theoretical framework of interactional justice into experiential and service-oriented contexts, elucidate the behavioral mechanisms in guide-tourist value co-creation, and provide practical insights for designing equitable service strategies and enhancing destination management performance.