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Purpose <p>The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness.</p> Methods <p>The empirical study uses&#xa0;the partial least structural equation modeling (PLS-SEM) technique with a sample of 488 workers from small and medium-sized enterprises in various urban locations.</p> Results <p>Outcomes showed that organizational culture is associated with happiness management and CSR mediates the association between organizational culture and happiness management. Moreover, happiness management has a positive and significant influence on consumer happiness.</p> Originality/Value <p>While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables.</p>

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Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年6月6日

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  • Faiza Manzoor,
  • Longbao Wei,
  • Muhammad Asif,
  • Mahwish Siraj

摘要

Purpose

The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness.

Methods

The empirical study uses the partial least structural equation modeling (PLS-SEM) technique with a sample of 488 workers from small and medium-sized enterprises in various urban locations.

Results

Outcomes showed that organizational culture is associated with happiness management and CSR mediates the association between organizational culture and happiness management. Moreover, happiness management has a positive and significant influence on consumer happiness.

Originality/Value

While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables.