<p>The purpose of this study is to present a literature review of market microstructure research to identify the impacts of investment decision and asset growth. It seeks to come up with a conceptual framework related to market microstructure that can promote sustainable investment practices and long-term asset growth towards economic prosperity. An infometric analysis has been conducted based on data extracted from Scopus using VosViewer to generate themes from the literature. Furthermore, a lexicometric analysis is undertaken using an open-source software named Iramuteq to analyze the overall structure of the textual corpus analyzed through infometric analysis. The most important contribution of this research is a comprehensive conceptual framework with a focus on the importance of financial literacy to affect sustainable investment decisions via market microstructure. In addition, the framework posits sustainable investment and investment channels as moderating variables. The study provides a conceptual framework with future direction and scope to work on. In addition, the study is inclusive of unexplored research themes on which future studies can be based. It acts as a base for examining the interplay of market microstructure in shaping informed and sustainable investment decision-making. The study provides a thorough review of the existing body of literature through infometric and lexicometric analysis. Followed by this, the research develops a novel conceptual framework linking market microstructure with investment decision, asset growth and financial literacy.</p>