<p>Population aging and social isolation pose challenges to community health worldwide. Community-based tourism (CBT) has emerged as a strategy to promote psychosocial well-being through cultural exchanges and social participation. Despite CBT’s potential in enhancing community well-being, few studies have examined intercultural CBT practices from a public health nursing perspective. Thus, this practice-based report examines how CBT practices in Morocco contribute to psychosocial well-being among residents and tourists, and considers insights that may inform community health strategies in Japan and other aging, culturally diverse societies. Observations were conducted in a regional Moroccan city from 2018 to 2023. Participants were recruited through local collaborators using a convenience approach, and eligibility criteria included active involvement in CBT-related cultural exchange activities. Interactions between residents and tourists were observed during cultural activities such as cooking, crafts, and homestays. Field notes and narratives were phenomenologically analyzed to identify key themes. Five key themes emerged: (1) interaction through cultural resources; (2) enhancement of residents’ psychosocial well-being; (3) enhancement of tourists’ psychosocial well-being; (4) the value of reciprocity; and (5) common challenges in regional cities. CBT functioned as a salutogenic resource by fostering cultural pride, social inclusion, and intercultural understanding. This practice-based report extends existing tourism research into a public health nursing context by conceptualizing CBT as a salutogenic resource and by emphasizing its psychosocial benefits for both residents and tourists. Insights from the Moroccan case offer perspectives that can inform tourism-based approaches to strengthen social connections and promote well-being in Japan and other aging, culturally diverse societies.</p>

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A qualitative practice-based study on promoting psychosocial well-being through community-based tourism from a public health nursing perspective in Morocco

  • Keiko Kondo,
  • Fouad Bahir

摘要

Population aging and social isolation pose challenges to community health worldwide. Community-based tourism (CBT) has emerged as a strategy to promote psychosocial well-being through cultural exchanges and social participation. Despite CBT’s potential in enhancing community well-being, few studies have examined intercultural CBT practices from a public health nursing perspective. Thus, this practice-based report examines how CBT practices in Morocco contribute to psychosocial well-being among residents and tourists, and considers insights that may inform community health strategies in Japan and other aging, culturally diverse societies. Observations were conducted in a regional Moroccan city from 2018 to 2023. Participants were recruited through local collaborators using a convenience approach, and eligibility criteria included active involvement in CBT-related cultural exchange activities. Interactions between residents and tourists were observed during cultural activities such as cooking, crafts, and homestays. Field notes and narratives were phenomenologically analyzed to identify key themes. Five key themes emerged: (1) interaction through cultural resources; (2) enhancement of residents’ psychosocial well-being; (3) enhancement of tourists’ psychosocial well-being; (4) the value of reciprocity; and (5) common challenges in regional cities. CBT functioned as a salutogenic resource by fostering cultural pride, social inclusion, and intercultural understanding. This practice-based report extends existing tourism research into a public health nursing context by conceptualizing CBT as a salutogenic resource and by emphasizing its psychosocial benefits for both residents and tourists. Insights from the Moroccan case offer perspectives that can inform tourism-based approaches to strengthen social connections and promote well-being in Japan and other aging, culturally diverse societies.