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<p>In September 2024, the World Health Organization (WHO) announced a collaboration with TikTok to enhance the global dissemination of trustworthy, science-based health information. This initiative seeks to adapt to the digital landscape, utilizing the popularity of short-form videos to improve health literacy and promote evidence-based health behaviors, particularly among younger audiences. Given TikTok’s substantial reach as the most downloaded app in 2021, the partnership aims to combat misinformation while democratizing access to credible health information. By engaging TikTok’s network of health content creators, including the WHO Fides network, the collaboration intends to provide timely corrections to false information, thereby enhancing user decision-making in health matters. With over 1.5&#xa0;billion active monthly users, this partnership represents a significant opportunity for the WHO to set a precedent for future collaborations addressing health communication challenges in the digital age.</p>

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Short videos, big impact: WHO and TikTok join forces

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年6月30日

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  • Ibiyinka Daramola,
  • Chiamaka Norah Ezeagu,
  • Nicholas Aderinto,
  • Gbolahan Olatunji,
  • Emmanuel Kokori

摘要

In September 2024, the World Health Organization (WHO) announced a collaboration with TikTok to enhance the global dissemination of trustworthy, science-based health information. This initiative seeks to adapt to the digital landscape, utilizing the popularity of short-form videos to improve health literacy and promote evidence-based health behaviors, particularly among younger audiences. Given TikTok’s substantial reach as the most downloaded app in 2021, the partnership aims to combat misinformation while democratizing access to credible health information. By engaging TikTok’s network of health content creators, including the WHO Fides network, the collaboration intends to provide timely corrections to false information, thereby enhancing user decision-making in health matters. With over 1.5 billion active monthly users, this partnership represents a significant opportunity for the WHO to set a precedent for future collaborations addressing health communication challenges in the digital age.