Background <p>Religious minority groups posed challenges to health authorities in Western countries, by violating guidelines for fighting Covid-19, many times from lack of access to relevant health information. This phenomenon occurred among the ultra-Orthodox (Haredi) population in Israel – a religious minority whose many members violated Israeli Ministry of Health guidelines, causing high rates of infection.</p> Objective <p>The study aims to examine messages dissemination regarding Covid-19, among the ultra-Orthodox community in Israel, via an alternative—“traditional”—communication channel used by this community over the years: street posters (pashkevils).</p> Method <p>Thematic analysis of 20 pashkevils collected during the first year of Covid-19.</p> Results <p>Findings revealed three major discourses emerging via these pashkevils: A medical support discourse, calling for compliance with medical authority guidelines; An oppositional discourse, expressing strong objection toward medical authority guidelines; and a theological discourse, explaining the pandemic in theological terms, mainly related to immodesty.</p> Conclusion <p>Findings provide insights regarding the ability of religious leadership to take action to influence the health of the ultra-Orthodox community by disseminating messages and controlling access to information; the intersection of communication, religion, and health; the importance of identifying communication channels unique to religious minorities in order to learn their perspectives regarding health behaviors; and to use these channels for culturally adapted information dissemination.</p>