Background <p>The participation of nursing students in breast cancer campaigns in community settings can enhance their knowledge and skills while promoting local community health. Additionally, such involvement fosters interpersonal and professional development. Despite the inclusion of students in breast cancer awareness campaigns, no previous study has explored their experiences.</p> Aim <p>This study explores how participation in a breast cancer public health campaign as an extracurricular activity impacts nursing students’ learning experience and perceptions of the nursing profession.</p> Methods <p>A qualitative descriptive method was utilized. A purposive sample of seventeen students who participated in the campaign were evenly distributed across two focus groups. Data was collected using semi-structured interviews and was analyzed thematically.</p> Results <p>Four themes emerged; Knowledge and practical enhancement, Personal, interpersonal, and cultural competency growth, Transformative understanding of professional identity and social responsibility, and Desire for engaging, real-life learning. Students reported improvements in their understanding of breast cancer, increased confidence in performing and teaching breast examinations, enhanced communication and critical thinking skills, and a broader appreciation of nursing’s role in community health.</p> Conclusion <p>Active participation in the breast cancer campaign provided nursing students with hands-on learning experiences that bridged the gap between theoretical learning and practical application. This real-world engagement contributed to their personal and professional growth, reinforcing confidence, competence, and social responsibility.</p> Clinical trail number <p>Not applicable.</p>