Background <p>Many people are still using traditional medicine in various countries. This is a challenge for governments because they must effectively manage services, maintain quality, and protect patients. Integrating traditional medicine into public health centers provides safe and quality services. This study aimed to explore the perceptions and experiences of traditional medicine users and program implementers in Indonesian public health centers.</p> Methods <p>This study used an exploratory qualitative research design. Data were collected from program implementers and traditional medicine users. Data were collected through focus group discussions and in-depth interviews from March to June 2023. The study had 16 participants which included 10 implementers in focus group discussions and six users in in-depth interviews. Analysis using an inductive approach was employed.</p> Results <p>Three key themes emerged: user preferences, success factors for integration, and challenges for improvement. Users preferred traditional medicine at public health centers over traditional medicine practitioners due to trust, accessibility, and therapeutic effects. Implementers highlighted the importance of human resource readiness and community support for successful integration, despite obstacles like limited training and resources.</p> Conclusion <p>The integration of traditional medicine services into public health centers is essential to provide easy access and preserve traditional health services that are in line with local wisdom, effective, and safe.</p>