Abstract <p>An attempt is made to consider the process of meaning making from the pragmasemantic point of view. This makes it possible to show how the main factors of meaning making—sociocultural practices and agency—interact. Their interaction is not linear. Agency is the result of assimilation of sociocultural experience and accompanying communication in a narrative format. Self-awareness is the result of the socialization of the individual in his/her reflexive self-description. Thus, it forms a “strange loop” (D. Hofstadter), in which the inner closes on the outer, the social on the individual. Thus, the bearer of self-awareness acquires a horizon of vision of the world that goes beyond the scope of physical presence, and with this, the ability not only to respond to situationality but also to potentiate situationality, procreative preadaptive response to the environment. Agency is a flexible entity, ready to be filled with new content, capable of self-change, of becoming different. The main identity of a self-aware person is a self-sufficient sign of himself as a “man without qualities.” Human existence is a lack, an absence, a loss, a desire for change. It is like emptiness that does not fit into the signs, a wandering excess that connects the unconnectable. In this regard, special attention is paid to the apophatic nature of meaning making. Pauses, intervals, breaks, spaces make signs signs against the background of nonexistence. Agency acts as a “user of voids” as a metacontext—the source, means, and result of meaning generation. It itself is a gap in existence, as an incomplete entity, ready for additions and reboots. In this regard, agency appears as a universal interface with potentially infinite context relationships. This interface implements the interaction between the real and any other possible world, making it possible to move from a situation of physical reality to an imaginary one and vice versa or even to consider them simultaneously.</p>