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<p>Women play a significant role in shaping the future generation and become among the catalysts for national development. Given the considerable influence of women on economic progress, the primary objective is to evaluate the direct impact of institutional factors (i.e., perceived national culture, government, social, and family support) and gender stereotypes on sustainable business performance (SBP). The second is to assess the moderating effect of gender stereotypes on the proposed relationships. Data were collected through structured questionnaires from 300 women entrepreneurs working in the informal economy in Kuala Lumpur, Malaysia. Data were obtained using purposive sampling and analyzed using Structural Equation Modeling (SEM). The results indicate that institutional factors have a significant impact on SBP. Then, gender stereotypes moderate the relationship between perceived national culture, government support, social support, and SBP. In contrast, family support can directly influence SBP without the moderating variable. This research endorses policymakers, practitioners, and social institutions to inspire women entrepreneurs by providing a variety of incentives, provisions, and social support. The findings of this study have a significant theoretical and contextual impact on the overall body of knowledge.</p>

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Advocating low-income women entrepreneurs for sustainable development: the Nexus between Institutional factors, gender stereotypes, and business performance

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月14日

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  • Nurul Hidayana Mohd Noor,
  • Ibraheem Saleh Al Koliby,
  • Azizan Zainuddin,
  • Abdullah Kaid Al-Swidi,
  • Mohammed A. Al-Hakimi

摘要

Women play a significant role in shaping the future generation and become among the catalysts for national development. Given the considerable influence of women on economic progress, the primary objective is to evaluate the direct impact of institutional factors (i.e., perceived national culture, government, social, and family support) and gender stereotypes on sustainable business performance (SBP). The second is to assess the moderating effect of gender stereotypes on the proposed relationships. Data were collected through structured questionnaires from 300 women entrepreneurs working in the informal economy in Kuala Lumpur, Malaysia. Data were obtained using purposive sampling and analyzed using Structural Equation Modeling (SEM). The results indicate that institutional factors have a significant impact on SBP. Then, gender stereotypes moderate the relationship between perceived national culture, government support, social support, and SBP. In contrast, family support can directly influence SBP without the moderating variable. This research endorses policymakers, practitioners, and social institutions to inspire women entrepreneurs by providing a variety of incentives, provisions, and social support. The findings of this study have a significant theoretical and contextual impact on the overall body of knowledge.