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<p>The presence of small businesses in the food and beverage (F&amp;B) sector plays an essential role in the economies of many developing countries and is expected to contribute to achieving the UN’s Sustainable Development Goals (SDGs), specifically SDG 3 and SDG 12, through their commitment to sustainability practices. Optimism in business may be a determinant of sustainability practices, but the current literature on such relationships remains understudied. In this light, this study aims to explore the role of optimism in determining sustainability practices, including environmental concerns, social concerns, and financial performance. The type of research design is cross-sectional and uses the quantitative approach to explore the relationship between optimism and sustainable factors. Data were obtained from 384 small business entrepreneurs in the food and beverage business in three cities in Indonesia using field survey methods. Findings indicate that optimism is positively associated with environmental concerns, social concerns, and financial performance. Social concerns are positively associated with financial performance. The results shed light on the significant influence of psychological aspects on sustainability practices, highlighting that sustainability practices are not merely normative but a strategic approach to ensure small businesses’ sustained performance. Consequently, MSMEs are anticipated to maintain rational optimism, as this enhances their preparedness to implement sustainable practices and strengthens their long-term business resilience.</p>

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Optimism and sustainability in Indonesian F&B MSMEs: evidence on environmental, social & financial outcomes

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月3日

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  • Pambayun Kinasih Yekti Nastiti,
  • Theresia Woro Damayanti,
  • Maria Rio Rita,
  • Supramono Supramono

摘要

The presence of small businesses in the food and beverage (F&B) sector plays an essential role in the economies of many developing countries and is expected to contribute to achieving the UN’s Sustainable Development Goals (SDGs), specifically SDG 3 and SDG 12, through their commitment to sustainability practices. Optimism in business may be a determinant of sustainability practices, but the current literature on such relationships remains understudied. In this light, this study aims to explore the role of optimism in determining sustainability practices, including environmental concerns, social concerns, and financial performance. The type of research design is cross-sectional and uses the quantitative approach to explore the relationship between optimism and sustainable factors. Data were obtained from 384 small business entrepreneurs in the food and beverage business in three cities in Indonesia using field survey methods. Findings indicate that optimism is positively associated with environmental concerns, social concerns, and financial performance. Social concerns are positively associated with financial performance. The results shed light on the significant influence of psychological aspects on sustainability practices, highlighting that sustainability practices are not merely normative but a strategic approach to ensure small businesses’ sustained performance. Consequently, MSMEs are anticipated to maintain rational optimism, as this enhances their preparedness to implement sustainable practices and strengthens their long-term business resilience.