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<p>Digitalization is transforming rural entrepreneurial activities, yet little is known about how multiple digital factors jointly shape rural entrepreneurial vitality (REV), especially in ethnic minority regions. This study examines REV from a supply chain perspective, focusing on how different configurations of digital supply chain elements contribute to entrepreneurial outcomes. Based on a sample of 119 ethnic minority autonomous counties in China, this study applies fuzzy-set qualitative comparative analysis (fsQCA) to analyze the combined effects of six digital conditions related to production, marketing, logistics, information infrastructure, finance, and digital life services. The findings identify several configurational pathways leading to high REV, which can be broadly categorized into information infrastructure-dominant and digital marketing-dominant patterns. The results underscore the importance of equifinality and causal asymmetry, indicating that different digital supply chain environments can generate similar entrepreneurial outcomes. By adopting a configurational approach, this study enriches research on rural entrepreneurship and offers practical guidance for promoting entrepreneurial vitality in ethnic minority regions under rural digitalization.</p>

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Digital supply chain configurations and rural entrepreneurial vitality: evidence from ethnic minority regions in China

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年5月19日

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  • Guojie Xie,
  • Yu Tian,
  • Xu Feng,
  • Jebbouri Abdelhamid,
  • Jing Tan

摘要

Digitalization is transforming rural entrepreneurial activities, yet little is known about how multiple digital factors jointly shape rural entrepreneurial vitality (REV), especially in ethnic minority regions. This study examines REV from a supply chain perspective, focusing on how different configurations of digital supply chain elements contribute to entrepreneurial outcomes. Based on a sample of 119 ethnic minority autonomous counties in China, this study applies fuzzy-set qualitative comparative analysis (fsQCA) to analyze the combined effects of six digital conditions related to production, marketing, logistics, information infrastructure, finance, and digital life services. The findings identify several configurational pathways leading to high REV, which can be broadly categorized into information infrastructure-dominant and digital marketing-dominant patterns. The results underscore the importance of equifinality and causal asymmetry, indicating that different digital supply chain environments can generate similar entrepreneurial outcomes. By adopting a configurational approach, this study enriches research on rural entrepreneurship and offers practical guidance for promoting entrepreneurial vitality in ethnic minority regions under rural digitalization.